In a recent article for Broadcast Tech, Hoon Kim, CEO of Beeble, explores a growing shift in how the VFX industry evaluates AI tools, moving beyond novelty to real production value.
While AI has captured attention for its creative potential, professional environments demand something different: reliability under pressure. In high-end production and broadcast workflows, unpredictable tools are not just inconvenient; they are unusable.
The article outlines four key requirements that artists consistently demand from AI systems:
- Predictability. Tools must respond consistently to creative input, without unexpected changes.
- Repeatability. Results must be reproducible across iterations and revisions.
- Physical grounding. Outputs must follow the rules of light, perspective, and real-world behaviour.
- Pipeline integration. AI must fit into existing tools and workflows, not disrupt them.
Together, these define the difference between AI as a novelty and AI as infrastructure.
The piece argues that the future of AI in VFX lies not in replacing artists, but in supporting them — handling repetitive tasks while preserving creative intent and fitting seamlessly into established production pipelines.